Description G8wave, London
g8wave is an integrated mobile media company with offices in London and Boston. The company was created by the 40-year-old Phoenix Media / Communications Group which is an entrepreneurial, converged media organization, based in Boston, with interests in publishing, radio, printing, Internet, audiotext and mobile.
g8wave is leading the way in the planning, creation, and execution of effective mobile marketing campaigns, branded community applications and content distribution strategies. We have extensive expertise in the media, music and entertainment industries.
The company works with a range of international companies, including those in the media, consumer product, music, sports, gaming and ad agency areas. In early 1999, g8wave launched the first mobile dating products in the UK and US and became one of the first companies to be granted direct gateway relationships in the UK with the country’s mobile carriers. From there, g8wave expanded rapidly by working closely with clients who wanted to learn about mobile and understand how to effectively reach and influence their consumers via the evolving, dynamic and ultra-personal mobile channel.
Mobile can add a whole new dimension to your marketing strategy. By adding a trigger and short code to your existing marketing campaign you will discover an exciting, new way to interact with your customers. Mobile can help promote activity between media platforms. For example, a simple text message can lead customers to your website or, with a WAP push, direct a user to your WAP site. More importantly, mobile marketing can generate a database for future sales opportunities and add an additional revenue stream.
Every powerful brand is a community in itself. Whether it is in the form of a dating community like our branded People2People service or a consumer brand like Coca-Cola, the community is a group of like-minded people with similar tastes, values and lifestyles. Mobile provides a unique way for consumers to interact with the brand and with each other.
Let your audience do the work by offering compelling, relevant content. This way you can create a group of loyal, active mobile consumers. Monetise that group by offering incentives for referrals and create a viral buzz by allowing consumers to interact not only with the brand but also each other.
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